As a startup, having a solid marketing operations game is crucial for success. Not only will it generate leads, but it will also help foster better communication and collaboration. We’ll be discussing the five essential marketing systems and the tech options you could consider incorporating to make sure your leads are flowing like a well-oiled machine.
Before running out and BUYING/SIGNING UP for all the tech we are about to discuss it’s important for us to let you know that tech is the last thing you should think about as you are setting up your business operations. A well-thought-out tech stack should support the needs and requirements of your business operations plan.
If you don’t have a business operations plan consider reading “Biz Ops: A Business Operations Playbook for Startups” before jumping ahead to the tech.
5 Tech Stack Must-Haves:
- Offer Inquiry
- CRM-Lead and client tracking
- Email Marketing
- Social Media Marketing
- Analytics and Reporting
Generating leads starts with having a clear and compelling offer. To do this, you need to have a way for potential clients to inquire about your services. Having a simple landing page with a contact form or a chatbot that can answer basic questions can be a great way to capture leads. Tools like Unbounce or Leadpages can help you create these landing pages quickly and easily.
CRM (Lead and Client Tracking App):
Once you have leads, you need to track them and nurture them until they’re ready to buy. A CRM (customer relationship management) is a must-have tool for any business. It allows you to keep track of all your leads in one place and automate follow-up emails and tasks. Popular CRM apps include Pipedrive and Salesforce.
Email marketing is one of the most effective ways to nurture leads and convert them into customers. ActiveCampaign is a great option for this. It allows you to create and send personalized emails, automated email sequences, and track the results of your campaigns. With ActiveCampaign, you can create a drip campaign to automatically nurture leads and stay in touch with your potential clients.
Social Media Marketing:
Social media is a powerful tool for generating leads and building brand awareness. Platforms like LinkedIn, Instagram, and Facebook offer a wide range of opportunities to connect with potential clients and promote your business. Sendible is a great tool for managing your social media presence across multiple platforms. It allows you to schedule posts, track analytics, and engage with your followers. With Sendible, you can easily manage your social media campaigns and monitor their performance, so you can adjust your strategy as needed.
Analytics and Reporting:
Analytics play a vital role in comprehending the success of your marketing efforts. Google Analytics is a great tool for this. It allows you to track website traffic, monitor user behavior, and see how your campaigns are performing. By understanding how your website and marketing campaigns are performing, you can optimize your efforts and make better-informed decisions about where to allocate your resources.
The Tech Stack:
Having the right marketing operations tech stack in place is crucial for the success of any startup. By incorporating tools like Unbounce, Pipedrive, ActiveCampaign, Sendible, and Google Analytics, you can improve lead generation, client tracking, email marketing, social media marketing and analytics. These tools will make your team more efficient and help them generate leads and build brand awareness, which in turn will help your startup grow and succeed.
The Tech comes LAST:
It’s important to remember that not all apps will be perfect for your team, so it’s always a good idea to research a few different options and see which ones work best for your specific needs. Before you jump to the tech you should have a strong business operations strategy. With this, you can pick the tech that will best align with the needs of your business. So when it comes to Organismic Operations leave the tech out of it until you know exactly what you need to hit the G-spot in your marketing business operations.
Looking for more tech stack insights? Whip your business into shape with our other must-read tech stack blog posts!
“The Top 5 Tech Stack Must-Haves: Internal Operations for Startups”
“The Top 5 Tech Stack Must-Haves: Client Facing Operations for Startups”
Ready to take your startup’s marketing operations to the next level but you do not know where to start? Sign up for our Operations Assessment and find out where you can improve and how to optimize your business’s efficiency